A marketer who learned to build.

I spent close to six years in marketing and automation, with clients in Portugal, New York, Australia and China. Along the way I worked with around a hundred businesses: real estate, e-commerce, services, even a textile factory inside the Inditex group's supply chain.

At some point it clicked. The best results didn't come from more ads, they came from systems. From taking repetitive work out of people's hands and setting it to run on its own. So I learned to build, software, automation, integrations, instead of just advising.

Today I work as a freelancer and builder in Figueira da Foz. I build SaaS, set up AI automations and run campaigns that bring in business. The thread never changes: let the system do the work, with no extra hires and without locking you into me.

When I'm not building for clients, I'm building for myself. My own products, content about AI tools, and figuring out what's coming next.